CREATIVE DIRECTION
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BRAND STRATEGY︎︎︎
EXPERIENTIAL
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INFLUENCER
EVENTS︎︎︎
photos are linked︎ for your viewing pleasure
Camp Poosh was a weekend-long experiential event held during Weekend 1 of Coachella, seamlessly blending high-profile influencers with top-tier brands. This event offered attendees an unparalleled immersive experience focused on holistic health and wellness.
Highlights:
Brand Activations: Featured prominent brands through interactive and engaging activations, enhancing brand visibility and attendee engagement.
Influencer Engagement: Attracted high-profile influencers, fostering authentic connections and promoting brand partnerships.
CAMP POOSH 2024
Social Content and Digital Assets by Madeleine: ︎HERE︎Click the image to read more:︎︎︎
CAMP POOSH 2023
This exclusive Valentine's Day event provided an intimate evening of pampering and celebrating self-love. The dinner seamlessly blended high-profile influencers with top-tier brands, offering attendees an unparalleled immersive experience centered around balancing life’s sweet treat and guilty pleasures.
Highlights:
Brand Activations: Featured prominent brands through interactive and engaging gifting suite, enhancing brand visibility and attendee engagement.
Influencer Engagement: Attracted high-profile influencers, fostering authentic connections and promoting brand partnerships.
Valentine’s Day Influencer Dinner 2023
Click the image to read more:︎︎︎
Valentine’s Day Influencer Dinner 2024
Click the image to read more:︎︎︎
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This PR Mailer, offered a luxurious collection of silk apparel, jewelry, skincare, and gourmet treats. Designed for a high-end Valentine’s Day, gifting this bundle to celebrities created significant buzz and amplified brand visibility through their widespread organic social media reach.
Highlights:
Celebrity Leverage: Engaged celebrities to generate buzz and social media visibility.
Brand Amplification: Partnered with top brands to boost exposure and credibility.
Targeted Reach: Focused on a luxury audience for impactful, tailored messaging.
High-Profile Promotion: Used celebrity endorsements to enhance brand visibility.
Strategic Partnerships: Built strong relationships with leading brands for mutual benefit.
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This PR Mailer, offered a luxurious collection of silk apparel, jewelry, skincare, and gourmet treats. Designed for a high-end Valentine’s Day, gifting this bundle to celebrities created significant buzz and amplified brand visibility through their widespread organic social media reach.
Highlights:
Celebrity Leverage: Engaged celebrities to generate buzz and social media visibility.
Brand Amplification: Partnered with top brands to boost exposure and credibility.
Targeted Reach: Focused on a luxury audience for impactful, tailored messaging.
High-Profile Promotion: Used celebrity endorsements to enhance brand visibility.
Strategic Partnerships: Built strong relationships with leading brands for mutual benefit.
This PR Mailer, offered a luxurious collection of silk apparel, jewelry, skincare, and gourmet treats. Designed for a high-end Valentine’s Day, gifting this bundle to celebrities created significant buzz and amplified brand visibility through their widespread organic social media reach.
Valentine’s Day PR Mailer 2023
Click the image to read more:︎︎︎
Valentine’s Day PR Mailer 2024
Social Content and Digital Assets by Madeleine: ︎HERE︎
Click the image to read more:︎︎︎
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Social Content and Digital Assets by Madeleine: ︎HERE︎
Click the image to read more:︎︎︎
Poolside with Poosh is an experiential event held during the last days of summer, seamlessly blending high-profile influencers with top-tier brands to celebrate the end of one season and the beginning of another. This event offered attendees an unparalleled immersive experience focused on balancing, high energy, fun with holistic health and wellness.
Highlights:
Brand Activations: Featured prominent brands through interactive and engaging activations, enhancing brand visibility and attendee engagement.
Influencer Engagement: Attracted high-profile influencers, fostering authentic connections and promoting brand partnerships.
Poolside with Poosh 2023
Social Content and Digital Assets by Madeleine: ︎HERE︎
Click the image to read more:︎︎︎
Poolside with Poosh 2022![]()
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Invite Design
Event Setup
BRAND PARTNERS︎︎︎
Social Media Mgmt
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Instagram Stories & Posts︎︎︎
Directing high-impact photoshoots, video campaigns, and seasonal launches to ensure all creative assets aligned with brand objectives and deeply resonated with target audiences. Oversaw art direction and aesthetic development across platforms to strengthen visual identity and drive consistency.
Community Engagement
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Influencer Management︎︎︎
Executed end-to-end influencer campaigns—from sourcing and briefing talent to content approvals and post-campaign analysis—resulting in increased brand visibility and audience growth.
Inspiration Boards︎︎︎
Led the creative vision and execution for brand campaigns, seasonal launches, and evergreen content across digital and physical touchpoints.
Product Extensions︎︎︎
Created Moodboards for Brand Extensions and New Product Launches to express Brand Identity for Joah Brown
Click the image to read more:︎︎︎
