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BUSINESS MANAGEMENT & MARKETING STRATEGIST

Strategic Brand Marketing Director with 7+ years of experience driving brand growth through social media, influencer relations, content creation, e-commerce, and experiential marketing. Proven expertise in developing and executing impactful brand strategies, leading cross-functional teams, and managing large-scale influencer and PR initiatives. Skilled in optimizing brand performance, scaling social media efforts, and delivering measurable results while ensuring effective budget management.

PROFESSIONAL EXPERIENCE

Director of Brand and Social Marketing

12th Tribe // September 2024 - current

  • Brand Growth & Strategy
    • Increased influencer-driven revenue from 2% to 6% of total company revenue by transforming the ambassador program, optimizing partnerships, and refining content strategy.
    • Boosted organic social revenue from 2% to 6% of total company revenue by refreshing creative direction, refining brand messaging, and enhancing digital storytelling.
    • Strengthened brand positioning by executing innovative marketing strategies that drove engagement, consumer loyalty, and business growth.
  • Social Media & Digital Engagement
    • Drove a 20% increase in social media engagement and an 18% increase in followers by implementing a data-driven content strategy and leveraging emerging trends.
    • Enhanced brand visibility by introducing creative content formats and interactive campaigns that deepened consumer connections.
    • Optimized social media platforms to convert engagement into revenue by refining audience segmentation and improving content performance analysis.

  • Creative Direction & Content Strategy
    • Directed high-impact campaigns, photoshoots, and video productions to ensure all creative assets aligned with brand objectives and resonated with the target audience.
    • Elevated brand identity by overseeing art direction, refining brand aesthetics, and ensuring consistency across digital and print assets.
    • Amplified storytelling and community engagement through performance-driven marketing initiatives that aligned with consumer behavior insights.

  • Budget & Partnership Management
    • Maximized ROI by managing multi-channel budgets and strategically allocating resources across influencer partnerships, social content, and brand campaigns.
    • Secured high-value partnerships and collaborations by negotiating contracts that expanded brand reach and drove audience growth.
    • Improved marketing efficiency by analyzing campaign performance, leveraging data insights, and refining budget distribution to enhance impact.
  • Public Relations & Experiential Marketing:
    • Strengthened industry presence by overseeing PR strategy, securing media placements, and ensuring consistent brand storytelling.
    • Increased consumer engagement through experiential marketing by leading high-impact brand events and activations.
    • Integrated digital and experiential marketing efforts to build brand loyalty and create immersive consumer experiences

Brand Partnerships Manager

Poosh by Kourtney Kardashian Barker // March 2022 - September 2024
  • Execute successful brand strategies and influencer partnerships from inception to delivery, exceeding client expectations by 30% and surpassing KPIs by 20% with AVEDA, Shark Beauty, SmartSweets, Slip Silk, Hulu, Eucerin, and Rite-Aid
  • Sucessfully plan, produce and execute experiential influencer events:
    • Poolside with Poosh 2022 & 2023
    • Valentine's Day Influencer Dinner + PR Mailer 2023 & 2024
    • Camp Poosh 2023 & 2024
  • Lead creative projects and PR initiatives, including events, photoshoots, and media relations, ensuring alignment with brand aesthetics while maintaining positive brand perception.
  • Coordinate deliverables/manage contracts, overseeing digital media, editorial, and social launches, ensuring timely execution, payment allocation, establishing impactful client relations

Senior Marketing Manager

FashionNova // April 2018 - March 2022
  • Spearheaded the implementation of brand strategies with a fashion-forward audience, contributing to a 45% increase in social media engagement and a 20% boost in sales.
  • Strategized/managed influencer programs with 600+ top-tier influencers, generating high-quality content across TikTok, Instagram, and YouTube, effectively reaching 20.8 million followers while driving brand visibility.
  • Negotiated/managed budgets for influencer collaborations, photoshoots, and creative projects, ensuring optimal resource allocation and accuracy in tracking orders, placements, and financial reports.
  • Developed and led social media strategies across platforms, creating compelling content leveraging creative copywriting skills and fashion industry knowledge.

Social Media/Marketing Manager

American Threads // August 2016 - March 2018
  • Successfully launched first Influencer/Affiliate programs and tracked performance via Shopify, increasing sales by 56%
  • Enhanced team productivity by creating marketing and social media calendar, and integrating project timelines into Asana.
  • Increased brand presence and social engagements through daily social media management, and prompt community interactions with comments and DMs.

Marketing Manager

Freelance // July 2016 - March 2022
  • Provided private clients with tailored services in social media management, marketing strategies, and graphic design.
  • Spearheaded innovative social media strategies and content calendars, leading to a 33% boost in sales.
  • Developed and executed multichannel content, resulting in a 35% increase in engagement.
  • Orchestrated impactful rebranding and targeted marketing efforts, driving a 40% rise in online traffic/sales.

EDUCATION

Bachelor of Science: Business Management Business, Management, Marketing, and Related Services

Fashion Institute of Design and Merchandising (FIDM)
919 S Grand Ave, Los Angeles, CA 90015


Associate of Arts: Visual Communications 

Fashion Institute of Design and Merchandising (FIDM)
919 S Grand Ave, Los Angeles, CA 90015



SKILLS

  • Data-driven strategic planning
  • Budget management & negotiations
  • Event planning/production
  • Social/Digital media strategy
  • Campaign management 
  • Editorial Copywriting
  • Influencer Marketing/Relations
  • Content Creation
  • Trends Forecasting
  • Talent influencer/celebrity scouting
  • Public and media relations
  • Influencer relations management
  • Adobe Creative Suite
  • Microsoft Office
  • Adobe InDesign & Photoshop
  • Mac OS
  • Google Ad Manager, Google Analytics

QUESTIONS?︎CONTACT︎︎ ︎︎