BUSINESS MANAGEMENT & MARKETING STRATEGIST

• Creative Direction & Content Strategy
  • Direct high-impact photoshoots, video campaigns, and seasonal launches to ensure all creative assets aligned with brand objectives and deeply resonated with target audiences.
  • Oversee art direction and aesthetic development across platforms to strengthen visual identity and drive consistency.
  • Spearhead rebrands and creative overhauls that resulted in up to 40% increases in traffic and sales.
    

• Brand Growth & Strategy
  • Increased client revenue by growing influencer-led conversions from 2% to 6% through optimized ambassador programs, content refinement, and smart partnerships.
  • Boost organic social revenue by elevating brand messaging, creative direction, and storytelling frameworks.

• Social Media & Digital Engagement:
  • Drive a 20% increase in engagement and 18% follower growth by implementing a data-driven content strategy, leveraging trends, and refining audience segmentation to convert engagement into measurable revenue.
  • Build customized social media calendars, branded decks, and campaign playbooks that support product launches and seasonal storytelling.
    

• Influencer & Partnership Management
  • Execute end-to-end influencer campaigns—from sourcing and briefing talent to content approvals and post-campaign analysis—resulting in increased brand visibility and audience growth.
  • Maximize ROI by managing multi-channel budgets and strategically allocating resources across influencer partnerships, social content, and brand campaigns.
  • Secure high-value partnerships and collaborations by negotiating contracts that expanded brand reach and drove audience growth.

• Experiential & PR Marketing
  • Conceptualize and produced branded pop-ups, press events, and influencer activations that generated buzz, secured media placements, and drove consumer engagement.
  • Integrate digital and in-person strategies to build immersive, loyalty-driven experiences.

• Budget Oversight & Campaign Performance
  • Manage multi-channel marketing budgets to maximize ROI across paid social, influencer partnerships, and content production.
  • Continuously optimize efforts through campaign analysis, platform insights, and strategic pivots.

• Brand Growth & Strategy
  • Increased influencer-driven revenue from 2% to 6% of total company revenue by transforming the ambassador program, optimizing partnerships, and refining content strategy.
  • Boosted organic social revenue from 2% to 6% of total company revenue by refreshing creative direction, refining brand messaging, and enhancing digital storytelling.
  • Strengthened brand positioning by executing innovative marketing strategies that drove engagement, consumer loyalty, and business growth.

• Social Media & Digital Engagement
  • Drove a 20% increase in social media engagement and an 18% increase in followers by implementing a data-driven content strategy and leveraging emerging trends.
  • Enhanced brand visibility by introducing creative content formats and interactive campaigns that deepened consumer connections.
  • Optimized social media platforms to convert engagement into revenue by refining audience segmentation and improving content performance analysis.

• Creative Direction & Content Strategy
  • Directed high-impact campaigns, photoshoots, and video productions to ensure all creative assets aligned with brand objectives and resonated with the target audience.
  • Elevated brand identity by overseeing art direction, refining brand aesthetics, and ensuring consistency across digital and print assets.
  • Amplified storytelling and community engagement through performance-driven marketing initiatives that aligned with consumer behavior insights.

• Budget & Partnership Management
  • Maximized ROI by managing multi-channel budgets and strategically allocating resources across influencer partnerships, social content, and brand campaigns.
  • Secured high-value partnerships and collaborations by negotiating contracts that expanded brand reach and drove audience growth.
  • Improved marketing efficiency by analyzing campaign performance, leveraging data insights, and refining budget distribution to enhance impact.

• Public Relations & Experiential Marketing:
  • Strengthened industry presence by overseeing PR strategy, securing media placements, and ensuring consistent brand storytelling.
  • Increased consumer engagement through experiential marketing by leading high-impact brand events and activations.
  • Integrated digital and experiential marketing efforts to build brand loyalty and create immersive consumer experiences
    

• Execute successful brand strategies and influencer partnerships from inception to delivery, exceeding client expectations by 30% and surpassing KPIs by 20% with AVEDA, Shark Beauty, SmartSweets, Slip Silk, Hulu, Eucerin, and Rite-Aid
• Sucessfully plan, produce and execute experiential influencer events:
  • Poolside with Poosh 2022 & 2023
  • Valentine's Day Influencer Dinner + PR Mailer 2023 & 2024
  • Camp Poosh 2023 & 2024
• Lead creative projects and PR initiatives, including events, photoshoots, and media relations, ensuring alignment with brand aesthetics while maintaining positive brand perception.
• Coordinate deliverables/manage contracts, overseeing digital media, editorial, and social launches, ensuring timely execution, payment allocation, establishing impactful client relations

• Data-driven strategic planning
  
• Budget management & negotiations
  
• Event planning/production
  
• Social/Digital media strategy
  
• Campaign management 
  
• Editorial Copywriting
  
• Influencer Marketing/Relations
  

• Content Creation
  
• Trends Forecasting
  
• Talent influencer/celebrity scouting
  
• Public and media relations
  
• Influencer relations management
  
• Adobe Creative Suite
  
• Microsoft Office
  
• Adobe InDesign & Photoshop
  
• Mac OS
  
• Google Ad Manager, Google Analytics